Unleash the Power of WhatsApp Marketing: Effective Strategies for Advertising Success

Do you know what happened when a renowned pathology lab used WhatsApp Marketing? Its cost per acquisition decreased by 30%.

Yes. That is double digits that you’re seeing. This can happen with your brand as well. WhatsApp has become a popular platform for businesses to connect with their customers and promote their products or services. After all, talking to them where they are is always better than inviting them to a place they don’t readily trust. With its large user base and 98% open rate (compared to a mere 20% for emails), customers are more likely to see, engage, and click your messages when you approach them on WhatsApp. Therefore, WhatsApp emerges as an effective tool for marketing your business.

Before we delve into WhatsApp Marketing strategy, you should be aware of types of WhatsApp accounts available:

1. Personal WhatsApp : This is the type of WhatsApp account, which we use for personal space.
2. Business WhatsApp : This is WhatsApp Business App which can be downloaded from app store. This provides features like adding business details, product catalogues etc.
3. WhatsApp Business API: This is scalable and much advanced version of WhatsApp, which can be used to implement mind boggling marketing and customer engagement strategies.

Let’s understand how you can create such a winning WhatsApp Marketing Strategy.

How to Develop a Successful WhatsApp Marketing Strategy for Your Business?

3 simple but crucial steps. If done properly, it can do wonders for your brand. Here are they:

Identifying Your Target Audience on WhatsApp:

1. Start by analyzing the demographics, pain points, desires, and interests of your current customers.
2. Use WhatsApp’s built-in analytics tools to track user engagement and behavior to segment users. Users can be segmented based on tags, events, responses and also response time.
3. Consider creating buyer personas to better understand your target audience’s needs and preferences.
4. Sync your CRM data in WhatsApp through tags and events. So, detailed segmentation can be done. 

Crafting Engaging WhatsApp Marketing Campaigns:

1. Personalize your messages by using the recipient’s name and referencing the previous WhatsApp promotion message. No hey or hello there.
2. Use images, videos, and GIFs to grab your audience’s attention.
3. Incorporate interactive elements like polls, quizzes, and contests to boost engagement.
4. Offer exclusive deals, promotions, and discounts to incentivize users to interact with your brand.
5. Set up specific KPIs in WhatsApp Campaigns like better customer service, higher traffic, or recovering abandoned carts.
6. Create a clear call-to-action to encourage users to take a specific action, such as visiting your website or making a purchase.

Leveraging WhatsApp Business Features for Marketing Success:

1. Use WhatsApp Business API like Interakt or WATI to automate messages and provide customer support.
2. If you are an e-commerce brand, utilize WhatsApp Business Catalogue to showcase your products and services directly within the app.
3. Set up WhatsApp Business Labels to categorize your contacts and keep track of customer interactions.
4. Create WhatsApp flows so that users can navigate through and communicate with chat bots.

Now that it’s clear how to go about it, let’s see some tried and tested WhatsApp Marketing strategies to get you started.

Top Strategies for WhatsApp Marketing for Your Business

Use the Broadcast feature for Promotional Messages

Because of its high open rate, businesses can take advantage by sending marketing messages to their opted-in users, such as discount offers, festival promotions, product launches, and end-of-season sales at a scale ( like 10,000 users at a moment 😊 ). This strategy can result in a significant boost in sales and conversions for your business.

Set Up Automatic Alerts and Reminders for various checkpoints

WhatsApp business account allows you to configure automatic notifications for various occasions such as orders, shipping, deliveries, abandoned carts, and more. Customers can track the whole process from add to cart to payment done to product dispatched to product out for delivery to product received via WhatsApp. This enhances customer experience and your brand’s credibility.

Utilize ‘Click-to-WhatsApp’ Advertising as and when required

No, this is not some run-of-the-mill ad campaign. People might be tired of those already. As a matter of fact, Creative Dukaan saw a 2X jump in ROAS with Click-to-WhatsApp advertising. These ads on Instagram and Facebook enable people to start a chat with you on WhatsApp. How does that happen, you ask? Once someone clicks on your ad (WhatsApp button), they are directed to your WhatsApp chat immediately. No lengthy forms to fill out. They can directly chat with you (which is the preferred medium to talk nowadays) and you can obtain their contact details then and there.

Run WhatsApp Retargeting Campaigns for those Indecisive Customers

They know they want your product. But sometimes they need a little nudge. And they are easier to convert than a completely new customer. They have shown interest in your products but for some reason or the other they have not made a purchase yet. This is where WhatsApp retargeting campaigns help you out!
With these WhatsApp campaigns, you can send new messages to customers who have interacted with your previous WhatsApp marketing messages. You can make different groups of customers based on their previous activity. Then, for example, you can send a special Holi message to groups that:
– Opened your previous messages
– Ignored previous messages
– Engaged with previous messages
– Clicked on a button in your previous messages

Isn’t that great?

Craft Personalized Messages that feel like talking to a Human

Hey and Hello won’t engage your customer. They need something more, something special. They want brands to talk to them like they’re human beings who care for the customers. WhatsApp is an excellent way to connect with customers in a personalized manner!
You also have a choice to include various forms of media in your messages, such as images, videos, PDFs, GIFs, emojis, and more. That way you can break the clutter of boring black fonts in a white background.

Put your products via WhatsApp Catalogues for everyone to see

Some people chat, some just browse. You can talk and show your products to the first group and put the products in the WhatsApp Catalogue for the second one. These customers can explore the catalogue, get more information on products, and make purchases without making small talk that they don’t like. All of this can happen without exiting the app.

Get Payments from your customers directly via WhatsApp

So far your customers have interacted with you and decided to buy. But if they have to open a new app to pay, any number of things can distract them or make them change their minds. With WhatsApp Pay, businesses can accept payments directly within the app using various methods such as UPI, Cards, and Net Banking. This feature has truly revolutionized the shopping experience on WhatsApp.

Automate the After Sale Support with WhatsApp Chatbot

People will have a lot of questions and issues after the purchase. You can spend your whole day and not get one issue resolved. This is where WhatsApp Chatbot comes to your aid. Incorporating a WhatsApp Chatbot maintains the constant operation of your business.
And no, this Chatbot won’t feel like your standard robot with limited responses. This Chatbot mimics human behavior by promptly understanding and addressing inquiries. Furthermore, it can provide tailored suggestions to assist users in resolving the problem without the need for human involvement.

WhatsApp Marketing is a unique solution that is helping thousands of business owners automate and scale their businesses. As the WhatsApp business app continues to evolve as a powerful marketing tool, businesses need to leverage its features effectively to connect with their audience in a more personalized and immediate manner. By embracing these innovative strategies and maintaining authenticity, businesses can drive engagement, boost sales, and achieve their business goals in a short span of time. If you want to know how it can work for your business, connect with Socialee – Digital Marketing Agency.