Bullspree is an innovative stock market gaming app. It offers interactive games for users to play, trade, and learn about investments with real market movements and the opportunity to build and compete with portfolios.
The Brief
Bullspree wanted to position itself as an experiential stock market gaming app. With this, the goal was to develop an engaged social media community, acquire the right users on the app and retain them.
The Challange
Redefining Visual Identity
Need for fresh creatives for Shark Tank airing.
Overwhelming Instagram colour palette.
Ineffective conveyance of brand message.
Content lacked promise and trustworthiness.
Our Approach
We chose to keep Social Media to deliver stock market-related educational and shareable content. Instagram Reels and YouTube Shorts performed really well. Along with that, memes were shared and acted as conversation enablers. Our performance marketing team evaluated social media-engaged users and designed campaigns that brought high-intent app users.
Socialee x Bullspree
Creative Approach
Maintained visual cohesiveness on the grid.
Maintained visual cohesiveness on the grid.
Created minimal and trend-focused designs.
User-generated content to increase reach & engagement.
Niche specific Content Creations
Developed content based on the niche and target audience
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