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Remember the days when college admission advertising meant big, flashy hoardings and stacks of pamphlets distributed outside schools? Those days are long gone. Today, students spend […]

In the rapidly evolving digital marketing landscape, the Meta Conversion API (CAPI) for Click-to-WhatsApp Ads (CTWA) has emerged as a transformative tool for businesses. This API […]

It’s FMCG. The first word of the full form is fast. Social media for FMCG companies can’t be moving at a sloth’s pace. You won’t find […]

Putting months of effort into attracting to your website won’t matter at all if you don’t optimize your conversion rate. It is important to do everything […]

Table of Contents Introduction Chapter 1: Understanding Lead Differences 1. Referral Leads vs. Digital Marketing Leads 2. Data Insights on Lead Nurturing Chapter 2: Nurturing Demand […]

It is a real pain getting customers to your website. But it doesn’t end there. Now you have to convert them, too. And that takes a […]

It’s digital marketing. What’s relevant right now might be irrelevant before the day changes. And this makes it extremely exhausting to keep up with the ever-changing […]

What’s the first thing you would do if you want to rank your website? You’ll find the relevant keywords and stuff them in your website as […]