March 1, 2025
In the rapidly evolving digital marketing landscape, the Meta Conversion API (CAPI) for Click-to-WhatsApp Ads (CTWA) has emerged as a transformative tool for businesses. This API […]
February 11, 2025
It’s FMCG. The first word of the full form is fast. Social media for FMCG companies can’t be moving at a sloth’s pace. You won’t find […]
October 9, 2024
Putting months of effort into attracting to your website won’t matter at all if you don’t optimize your conversion rate. It is important to do everything […]
July 24, 2024
Table of Contents Introduction Chapter 1: Understanding Lead Differences 1. Referral Leads vs. Digital Marketing Leads 2. Data Insights on Lead Nurturing Chapter 2: Nurturing Demand […]
June 28, 2024
It is a real pain getting customers to your website. But it doesn’t end there. Now you have to convert them, too. And that takes a […]
May 7, 2024
It’s digital marketing. What’s relevant right now might be irrelevant before the day changes. And this makes it extremely exhausting to keep up with the ever-changing […]
March 20, 2024
What’s the first thing you would do if you want to rank your website? You’ll find the relevant keywords and stuff them in your website as […]
June 26, 2023
How many times have you heard “AI will take your job” in the last few months? Far too many, right? No matter how many times you […]
March 4, 2023
As performance marketers, we’ve seen firsthand the importance of analytics in driving results. One of the most powerful examples of this was a campaign, we ran […]
